FOX Bet Sportsbook

The first U.S. sportsbook created through a strategic partnership between FOX Sports and The Stars Group (now part of Flutter Entertainment/FanDuel Group). Designed to leverage FOX’s extensive media network, FOX Bet delivered daily betting content, promotional campaigns, and seamless brand experiences, using broadcast talent, team partnerships, and FOX-owned digital platforms to convert casual fans into loyal, real-money bettors.

Creative Leadership & Brand Execution

• Led 360 creative campaigns for major sports (NFL, NBA, MLB, CFB), from concept to launch across TV, digital, social, OOH, radio, and in-app
• Directed high-profile campaigns featuring FOX Sports personalities including Terry Bradshaw, David Ortiz, and Charissa Thompson
• Established FOX Bet’s visual identity and design system across product, media, and campaign channels
• Developed brand positioning in collaboration with Anomaly, ensuring alignment with FOX Sports’ distinctive look and voice
• Delivered creative for team partnerships, including the FOX Bet Lounge at Lincoln Financial Field with the Philadelphia Eagles
• Created scalable systems for automated rollout of promotional campaigns across multiple markets and channels

FOX Bet Sportsbook NFL Launch Campaign: BOOM!

With the push of a button, FOX Bet supercharges fans’ enjoyment of sports. Featuring NFL legends Terry Bradshaw and Howie Long.

WIP: Edit range of stills / gifs

OOH: Times Square Godzilla Billboard

FPO NFL Range

Digital (static & talent drops), Social (static & gifs), Product (LP & affiliates), Email, OOH