Update in Progress
WIP: FOX Bet Sportsbook
The first U.S. sportsbook created through a strategic partnership between FOX Sports and The Stars Group (now part of Flutter Entertainment/FanDuel Group). Designed to leverage FOX’s extensive media network, FOX Bet delivered daily betting content, promotional campaigns, and seamless brand experiences, using broadcast talent, team partnerships, and FOX-owned digital platforms to convert casual fans into loyal, real-money bettors.
Creative Leadership & Brand Execution
• Developed brand positioning in collaboration with Anomaly, ensuring alignment with FOX Sports’ distinctive look and voice
• Established FOX Bet’s visual identity and design system across product, media, and campaign channels
• Led 360 creative campaigns for major sports (NFL, NBA, MLB, CFB), from concept to launch across TV, digital, social, OOH, radio, and in-app
• Directed high-profile FOX Sports personalities including Howie Long, Terry Bradshaw, David Ortiz, and Clint Bowyer
• Delivered creative for team partnership activations, including the FOX Bet Lounge at Lincoln Financial Field with the Philadelphia Eagles
• Created scalable systems for automated rollout of promotional campaigns across multiple markets and channels
Brand Playbook Snapshot
Personality, voice and messaging, visual system, and applications designed to create a distinct, consistent brand experience across all platforms.
FOX Bet Sportsbook NFL Launch Campaign: BOOM!
With the push of a button, FOX Bet supercharges fans’ enjoyment of sports making every moment bigger. Features NFL legends Terry Bradshaw and Howie Long.
NFL Campaign Snapshot
360 creative across digital, social, email, in-app, OOH, and FOX-owned media.
Did we mention the BOOM? ***Update
OOH: Times Square Godzilla Billboard
NASCAR Campaign Snapshot
Featuring Clint Bowyer, with cross-platform creative aligned to the high-octane pace of FOX’s NASCAR coverage.
NBA Campaign Snapshot
Timed to major NBA season events with fast-turn content aligned to the energy of FOX Sports’ basketball coverage.
College Football Campaign Snapshot
Weekly campaign led by Charles Woodson, matching the intensity of FOX’s Saturday college football coverage and supporting NFL cross-sell during peak season.
MLB Campaign Snapshot
Season-long campaign fronted by David Ortiz, tuned to his energy, humor, and the hard-hitting tone and reach of FOX Sports’ national baseball coverage.
Multi-Sports Campaign Snapshot
Seasonal campaigns across golf, tennis, soccer, college hoops and more, fronted by FOX Sports talent, with creative and messaging adapted to each sport.
FOX Bet Live
Daily FS1 show featuring FOX Sports hosts delivering sports betting insights, entertainment, and how-to education, driving viewers to the FOX Bet app.
FOX Broadcast Activations
Branded on-air segments, live odds, and betting lines featured across FOX Sports and FS1 broadcasts, bringing FOX Bet integration to game-day.
FPO: FOX Bet x Philadelphia Eagles Partnership
FOX Bet Lounge at Lincoln Financial Field
Branded hospitality and broadcast space for members and partners, hosting post-game press conferences and co-produced digital content.
