FOX Bet Super 6: NASCAR, MLB, CFB, FIFA World Cup

A free-to-play prediction app from FOX Sports and Flutter Entertainment, built to engage fans and drive conversion into real-money sportsbook customers. Campaigns across NASCAR, MLB, college football, and FIFA World Cup extended the brand’s reach and reinforced its role in FOX Bet’s acquisition strategy.

Creative Leadership & Brand Execution

• Led 360 campaign creative across NASCAR, MLB, CFB, and FIFA World Cup, scaling Super 6 for seasonal and event-based activations
• Directed talent-led campaigns featuring David “Big Papi” Ortiz, Charles Woodson, and FOX Sports personalities
• Extended the Super 6 visual identity and brand voice across sports, aligning with FOX Sports’ media footprint
• Developed user journeys from media to in-app, supporting engagement, conversion, and sportsbook cross-sell
• Integrated FOX Sports talent and on-air spots into creative to boost Super 6 sign-ups across diverse sports audiences

FOX Bet Super 6: Win Clint’s Cash NASCAR Campaign

What’s more American than NASCAR? Free money. In this multi-stage marketing campaign, FOX NASCAR analyst and fan-favorite Clint Bowyer invites players to “win his cash” all season long. Each phase leans into Bowyer’s bold personality, channeling the high-octane energy of the sport.

Daytona 500: “America, Start your Engines!”

Coca-Cola 600: ”Buckle Up, America”

360 Campaign Creative

Delivered across social, digital, OOH, FOX-owned platforms, in-app, and in-show placements

Race-Day Broadcast Integrations

Campaign Guidelines & Design Toolkit

Creative system, messaging principles, and key assets for cross-platform execution

Season Campaign Roadmap

FOX Bet Super 6: Win Big Papi’s Money MLB Campaign

David “Big Papi” Ortiz, a Hall of Famer, three-time World Series champ, and fan favorite, invites players to “take a swing at winning his money” in this fun, irreverent campaign. It delivers his larger-than-life charm and generosity, opening with Ortiz launching cash into the crowd.

Make it Rain! Ortiz Unleases the Cash Cannons

360 Campaign Creative

Delivered across social video, digital, OOH, FOX-owned platforms, in-app, in-show placements, and custom landing pages

FOX Bet Super 6: College Football Campaign

Heisman winner and Hall of Famer Charles Woodson leads the campaign alongside FOX Sports host Rob Stone. With three contests to play each week, fans get multiple chances to win cash throughout the college football season.

Integrated Broadcast and Digital Creative

FOX Bet Super 6: FIFA World Cup Tournament Campaign

FOX Sports host Rob Stone leads this tournament-long Super 6 campaign, giving fans a shot at cash prizes as they play along from the group stage to the final of the world’s biggest sporting event.

Integrated Broadcast and Digital Creative