FOX Bet Super 6

A free-to-play prediction app from FOX Sports and Flutter Entertainment, built to engage fans and drive conversion into real-money sportsbook customers. With weekly cash prizes tied to predictions across sports, current affairs, and pop culture, Super 6 became one of the most downloaded and played apps in its category—playing a central role in FOX Bet’s acquisition strategy.

Creative Leadership & Brand Execution

• Led 360 campaign creative across multiple NFL seasons, including Super Bowl and Thanksgiving Day coverage
• Developed and directed the highly successful “Win Terry’s Money” campaign featuring Terry Bradshaw and Howie Long
• Created the visual identity, brand voice, and scalable design system for Super 6, aligned with FOX Sports’ branding
• Designed user journeys from media to in-app, supporting consistent campaign messaging and sportsbook cross-sell
• Positioned Super 6 to onboard casual bettors into the FOX Bet’s real-money sportsbook
• Integrated FOX Sports broadcast talent and on-air spots into campaign creative to boost Super 6 engagement and sign-ups

FOX Bet Super 6: Win Terry’s Money NFL Campaign

Terry Bradshaw is on a hilarious mission to stop players from winning his millions. He ramps up security with increasingly desperate, always-failed attempts to protect his cash. Featuring Terry Bradshaw, Howie Long, and Charissa Thompson.