WWE Kids

WIP: Rebrand WWE Kids initiative / wwekids.com relaunch

WWE Kids & Family entertainment initiative
WIP Placeholder…
- Developed and executed WWE Kids brand xxxxx worldwide partners including Mattel, Nickelodeon, Warner Bros, YouTube
- Managed development and launch of new family content on multiple platforms, including TV, film, online, mobile games, publishing, consumer products and apps
- Coordinated overall WWE Kids & Family branding & communications campaign across 10 divisions in highly matrixed organization, including developing age appropriate activations at live events, synchronizing online, interactive, and publishing calendars
- Liaison between operating divisions regarding legal matters, rights clearances, licensing issues, privacy, intellectual property, and COPPA compliance